The launching ceremony of Beijing International Brand Week, co-organized by China International Public Relations Association (CIPRA), China Chamber of International Commerce (CCOIC) and Beijing Design Week Organizing Committee, was held in Beijing on September 25th.
The launching ceremony of Beijing International Brand Week was held on September 25 in Beijing
"Brand innovation is the driving force for sustainable development and the pointer for high-quality development of enterprises." Yan Libing, Director of CICC's Membership Development Department, said that in the context of China's economy shifting from a stage of rapid growth to a stage of high-quality development, the pattern of "market participants creating brands, government departments supporting brands, intermediary organizations serving brands, and consumers caring for brands" is accelerating. The whole society's awareness of brand development is gradually increasing, the atmosphere of brand development is getting stronger and stronger, and the action of brand development is becoming more and more determined, and brand building to promote high-quality development has become an important starting point of the supply-side structural reform.
According to the introduction, Beijing International Brand Week will integrate multiple high-quality resources through the organization of high-end forums, competitions and awards, display and trading activities, provide all-round and serialized professional services for brand communication, enhance the influence of Chinese brands, and strengthen the construction of the international communication capacity of Chinese national brands.
In recent years, Chinese brands have appeared on the diplomatic stage, shaping and revolutionizing China's national brand spirit. Zhao Dali, executive vice president and secretary-general of the China International Public Relations Association, said in his speech that famous Chinese brands spread China's excellent culture and values, and enhance China's national image on the world stage. "What we jointly pursue in shaping brand image and spreading brand culture is a brand spirit of commitment to society, excellence and continuous innovation."
