Sun protection that helps you win in the heat of the moment

On the shores of the ocean, members of the sailing and windsurfing national team are getting ready to embark on a new journey at the 2024 Paris Olympic Games. Alongside the team is the domestic brand Moution which has crafted a series of professional sunscreen supplies and equipment, showcasing how emerging domestic brands are gearing up for a global stage.

From winning the country's first silver medal in women's windsurfing at the 1992 Barcelona Olympics by Zhang Xiaodong to claiming the most medals at the 2023 Hangzhou Asian Games, the Chinese national sailing and windsurfing team has become increasingly prominent on the international stage.

Inspired by the passion of Chinese sailing athletes for this sport, Moution, a domestic outdoor brand founded in 2019, is determined to build a solid and beautiful barrier for the team in the arena with its technological strength in the field of professional sunscreen fabrics and a design concept of fashion.

"Outdoor sports have become a way of life, especially niche sports similar to sailing and windsurfing that attract young people around the world," said Lu Ping, co-founder of Moution.

"We believe that the sailing and windsurfing team are very suitable for us because they are a young team in China's emerging sports field in recent years, and their application scenarios also require sunscreen. Under these circumstances, we have collaborated with the energetic team," Lu added.

In this design concept, Moution adopts exclusive cooling-fresh ice titanium technology sun protection fabric, achieving at least a 98 percent UV blocking rate. Even after 100 washes, it maintains the high efficacy of UPF50+ sunscreen, ensuring that athletes receive sustained and effective protection in strong sunlight.

"We hope to become a well-known national brand, which we are very proud of. Additionally, we hope to work more closely with the national team. We believe that brand building, application implantation, and this connection with the Chinese national team are the foundation of representing our Chinese brand," Lu explained.

She emphasized that Moution will continue to cooperate with the national team in the long term, stating: "we provide sun protection equipment for the national sailing and windsurfing team all year round, and also support its training for teenagers and domestic and international sports competitions".

This is not only the firm support of the Chinese brand for the fighting spirit of the Chinese national team in the international arena but also reflects Moution's persistent pursuit and deep emotion for the sustainable development of emerging outdoor sports.

As a lightweight sports fashion brand specializing in sun protection, Moution is a brand that has emerged in response to the new trend - the growing interest in outdoor life and connecting with nature that was generated by the pandemic.

According to Lu, lightweight outdoor attire is gaining traction in China, with the number of outdoor enthusiasts projected to reach 730 million.

"These individuals have sparked significant creativity for the development of the sports and outdoor retail market. Among all outdoor functional clothing, the sunscreen clothing category is experiencing rapid growth," Lu said.

Lu pointed out that the brand is planning to open offline stores within three to five years in first-tier and new first-tier cities.

"Riding the waves together with the athletes, we will become the pride of China," Lu said.

Mu Jiayi contributed to this story.