The Tibetan and Qiang Culture: A model of multi-ethnic integration in China

Aba Tibetan and Qiang Autonomous Prefecture in Sichuan is a birthplace of Tibetan and Qiang culture, as well as one of the origins of the Qiang ethnic group. Over centuries, the region's diverse ethnic groups have collectively created a unique cultural legacy that embodies their shared history, lifestyles, and creative spirit. Rich in natural diversity and cultural heritage, Aba serves as a living repository of invaluable scientific and cultural resources.

The 70th Anniversary Celebration of the Establishment of the Aba Tibetan and Qiang Autonomous Prefecture (Renmin)

The distinct cultural heritage of the Tibetan and Qiang peoples deeply influences their worldview, aesthetic sensibilities, and moral values. It reflects traditional production and lifestyle practices, showcasing their creativity and resilience. This cultural wealth is not only a testament to the unique spirit of Tibetan and Qiang civilizations but also a vital part of Chinese cultural heritage, fostering innovation and contributing to economic and social development.

Aba's diverse cultural landscape includes artifacts, religious practices, oral traditions, festivals, architecture, cuisine, costumes, and transportation methods. Together, they form a vivid cultural gene map, leading scholars to describe the region as a "living museum" of Tibetan and Qiang cultural diversity and social development.

As part of the Tibetan-Qiang-Yi Cultural Industry Corridor, Aba stands out as the largest among seven participating regions in Sichuan. Spanning over 80,000 square kilometers, this area is home to Sichuan's second-largest Tibetan population and a significant concentration of the Qiang people. Despite its history of devastating earthquakes, Aba has achieved cultural and economic growth through post-disaster reconstruction and the sustainable development of cultural industries.

Aba has prioritized projects such as the Mao County Qiang Folk Culture Performance Street, the Yuwang Valley Cultural Industry Park, and the Ruo’ergai Nomadic Experience Park. These initiatives integrate cultural heritage into modern tourism and agricultural practices, demonstrating the region's ability to blend tradition with economic development.

Aba’s unique approach to cultural and ecological integration is evident in its iconic sites, including Jiuzhaigou and Huanglong, both UNESCO World Heritage Sites, as well as national parks like Four Girls Mountain and the Ruo’ergai Wetlands. Its rich cultural resources encompass ancient Shu, Qiang, and Tibetan traditions, as well as the legacy of the Tea Horse Road and revolutionary history.

This combination of natural beauty and cultural depth makes Aba a leading destination for tourism and cultural preservation. Visitors are drawn to its stunning landscapes, historic relics, and vibrant cultural experiences, while the proximity to major cities like Chengdu facilitates diverse tourism models, including short trips, self-driving tours, and cross-regional travel.

Aba’s exceptional natural and cultural resources have earned it recognition as a prime destination for ecological tourism. In 2014, the prefecture welcomed over 28 million visitors, generating tourism revenue of 24.3 billion yuan—a testament to its growing global appeal.

This success stems from Aba’s focus on sustainable development during post-earthquake reconstruction, with efforts to restore ecosystems, protect cultural heritage, and prioritize tourism. The prefecture's tourism strategy emphasizes the integration of culture and nature, solidifying its identity under the theme "Magical Aba: Tibetan and Qiang Culture."

As Aba continues to pursue its goal of becoming an international tourism hub, its rich tapestry of Tibetan and Qiang culture remains at the heart of its appeal, offering visitors an unparalleled blend of tradition, natural beauty, and modern experiences.