Highlights From 2024 Beijing International Brand Week

On September 21, the 2024 Beijing International Brand Week, hosted by the Center for International Cultural Communication, CICG, was held at the Beijing Winland International Financial Center.  The theme of this year "Bridging Cultures, Connecting Brands" aims to create a platform for brand exchange and international cooperation between Chinese and foreign enterprises, fostering mutual benefits and win-win outcomes. Over 300 participants attended the event, including representatives from the embassies and business organizations of Turkey, the Philippines, and Belarus, as well as entrepreneurs, brand-building experts and scholars, and media professionals from China and abroad.