As a Turkish saying goes, “The most important thing in life is food. (can boğazdan gelir).” For Dr. Neville, CEO of MADO China, each bread, ice cream and appetizer has a life and a story. 15 years ago, he quit an academic job and joined his family business in Guangzhou. He rethinks branding strategy and ways to grow it further in China. “People here are more aware of foreign culture and more adventurous.” It’s an ongoing story to witness the changes and realize his gourmet dream.
