Trends: Prospects for China's animation industry to go overseas

Residents visit the ongoing Centennial Exhibition of Chinese Animation at the Beijing Science Center in Beijing on August 5, 2022. Photo: IC

The prospects for China's animation industry to go overseas are very good and it is in a critical period of expansion from animation for young children to animation for all ages. 

In the future, China's animation industry can continue to make efforts by strengthening incentive mechanisms so creators receive priority. In terms of intellectual property development, internet platform companies severely squeeze revenue from creators thanks to their monopolistic position. Only when creators' rights and interests are prioritized can the industry fully enhance its innovation and strength.

People's Daily Overseas Edition

In recent years, quyi (Chinese folk art) has expanded from traditional theaters to online platforms. The way people appreciate folk art performances has also expanded from sitting in auditoriums to watching on mobile phone screens anytime, anywhere. The majority of folk art workers are following this trend, joining hands with the internet to meet audiences' demand for new ways to watch performances. 

Current online products are facing concerns such as "quantity over quality," "lazy imitation," and "mechanized production and fast food consumption." Quyi workers should not forget to examine themselves while renewing the past, and should constantly use positive works to show the liveliness of life and strive to improve the quality of their artistic works.

Guangming Daily

New means of communication and new experiences allow traditional culture to move forward in step with the times. When traditional cultural heritage mixes with the vitality of young people, new elements become integrated into the cultural heritage to make it more alive. A more approachable presentation creates a refreshing feeling, and traditional culture can be more directly integrated into modern life, showing its contemporary value.

Strengthening the combination of online technology and the offline economy, the metaverse will greatly facilitate the development of new consumption scenarios. The new consumption scene based on the metaverse may become a new format in urban renewal and urban culture and the further development of the commercial space.

Yangtse Evening Post